All you need to know about keyword density

Want to improve your search presence? Right! Well, what’s next? It all starts with proper keyword research. Of course, the next important step is to focus on the density of that particular keyword.

Keyword density is a fundamental concept that needs to be known in detail because certain myths make this more popular. So, to remove every kind of ambiguity, it’s crucial to understand how it works and when it would be considered over-optimized content.

Especially if you are a beginner, you must come up with lots of queries. Roll up your sleeves because we are about to jump in.

What is Keyword Density?

In Simple Words;

it is a specific percentage of how many times a particular keyword or phrase is repeated in your text.

In SEO terms;

It determines; whether a page is relevant to a specific keyword or not.

Yep! Simple as that, but you know what it is also referred to as keyword frequency which means the same.

How is it Calculated?

Specific tools are available through which you can also go out, but are you still curious to know how to calculate it manually? So, let us tell you the simple formula for calculating.

  • (Number of keywords) / (total number of words) x 100

For example, if you’re writing an article on the benefits of a website with a word count of 1000? To apply this formula, you will divide the total number of times a keyword is used with the total word count and then multiply it by 100.

  • (10/1000) x 100

Now, the percentage which would appear would refer to as keyword density.

What Should My Keyword Density Be?

Well, this is the most common question asked by many but answered by few as there is no hard and fast rule you can describe. Also, Google doesn’t provide any guidelines or specific figures to rely on.

And this is the thing that makes this decision or scenario much more difficult. But, some considerations can help you increase search visibility and improve the overall experience.

Tip: it should not increase from 3% in the form of a single keyword, and for a long tail, it must be between 1-2%. If it exceeds, your content is over-optimized, and you need to reconsider it badly.

Well, if you did not get the concept of a single or long tail keyword, don’t worry. We will explain it in short. Just keep reading and stick with us till the end.

What is Keyword Stuffing?

Since we are talking about keyword stuffing, let us elaborate to you on what stuffing is.

A few years back, the practice was commonly known as keyword stuffing, which means using a focus phrase as many times as you want.

Well, this practice was only applicable a decade ago. Now Google has become much more popular and intelligent, which means this is no longer a good practice; by still applying this, you can even lose your site rankings.

That’s why nobody could deny its importance.

How to Deal with Keyword Stuffing?

If your content exceeds the recommended limit, there is a lot to worry about, but you still have an opportunity to do something about it.

To tackle this situation, first, you need to use a keyword density checker tool if it shows that the number of keywords exceeds. You need to optimize it with the help of some LSI and some variation of a particular keyword.

Tip; we strongly recommend writing naturally for humans, not for bots or crawlers. If you do so, you will hardly bear this stuffing issue.  

How to Check Keyword Density?

To avoid over-optimization or lousy SEO practice, you need to check it out as it’s the most important part you can’t ignore.

And if you want to do so, you can use, which will provide you with their exciting features to check the keyword density for free.

Most importantly, you can analyze the content in three ways as it allows you to check the density of 1, 2, or 3 words.

And you know what; there is no word or character limit. You can check out the content for free as many times as you need.

Sounds fair enough, Right? Must give it a try.

How Important is Keyword Density for SEO?

The last but equally important concern is its importance in SEO.

Though it’s a minor factor, it’s still significant.

A beginner usually considers using a keyword in H1, title tag, or ALT text would be fair enough to get desired rankings. But the anchor text for internal and external linking you create and the body of your content would matter a lot.

So, you can’t ignore this part for SEO.

Final Verdict:

Wrapping up the whole discussion, all we can say;

In the world of SEO, there is no specific rule or a certain limit. You have to use an A/B testing technique to ensure good results.

You are good to go as long as you don’t stuff your content with a keyword, but if it exceeds the recommended limit of 2%, you need to review it again.

Hope this guide has created some value in yours, but you may write in the comment section if there is still something left unanswered. We would love to answer there.